1/3 of US households have no life insurance!!!
4comments Bobby | General, Insurance | September 27, 2010
According to a study done by the Wall Street Journal, this is the lowest % of US households covered by life insurance in more than 4 decades. Perhaps these families are prodigious savers and simply don’t need the coverage, but I believe this is highly unlikely.
My perceptions about life insurance were initially shaped by my mother…a financially savvy woman who knows her stuff inside-and-out when it comes to money. She was never a believer in life insurance and thought it was a rip off designed to make a bunch of money for insurance companies and their salesmen. For many years, I just accepted this viewpoint as truth.
However, this viewpoint changed in 2005 when a friend of mine died. He was 28, making good money, married and had just had a beautiful baby girl. I heard through the grapevine that he didn’t have any life insurance. I can’t even imagine the pain his wife was feeling from this loss and having all of her dreams of sharing life with her future husband shattered. But, on top of that, she now had to figure out how to pay a mortgage and feed and clothe her baby daughter.
I relay this story because it was the first time life insurance became REAL to me. It was the first time it wasn’t a product, an overzealous salesman, or a rich company, but it was the future of a family forever altered. There is no bringing my friend back, but he could have made better financial decisions to protect the security of his family. At his age he probably could’ve provided his family with all of the money they would ever need by acquiring a simple life insurance policy for $50/month. I want to help my present and future clients avoid this potential catastrophe. That is why I talk to all of my married clients about life insurance!
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